Study-unit ECONOMY AND BUSINESS MANAGEMENT TOURIST

Course name Economics of tourism
Study-unit Code 20023709
Location ASSISI
Curriculum Comune a tutti i curricula
Lecturer Simone Splendiani
Lecturers
  • Simone Splendiani
Hours
  • 63 ore - Simone Splendiani
CFU 9
Course Regulation Coorte 2018
Supplied 2019/20
Supplied other course regulation
Learning activities Caratterizzante
Area Aziendale
Sector SECS-P/08
Type of study-unit Obbligatorio (Required)
Type of learning activities Attività formativa monodisciplinare
Language of instruction Italian
Contents MODULE 1

1.1 The variety of companies: the resource-based theory
1.2 Business development: strategic and organizational processes
1.3 The analysis for strategy
1.4 Corporate strategies: main types
1.5 Business strategies
1.6 Organizational design
1.7 People in companies: management approaches
1.8 Innovation
1.9 Management of marketing processes

MODULE 2

2.1 Management of service companies
2.2 Quality in tourist services
2.3 Integrated communication
2.4 Marketing and service culture

MODULE 3

3.1 Management and marketing of accommodation enterprises
3.2 Management and marketing of tourist intermediaries (tour operators, travel agencies, online tourism intermediaries)
Reference texts MODULE 1

- Economia e Management delle Imprese, Tunisini A., Pencarelli T., Ferrucci L., 2014. Chapters: 4-11, 16, 19

MODULE 2

- Management e Marketing dei Servizi, C. Gronroos, 2009. Chapters: 1-5,11,14,15

MODULE 3

- Economia e gestione delle imprese turistiche, R. Garibaldi, 2015 (second edition). Chapter: 3,4,8-10
Educational objectives The course aims to provide students the basic knowledge on the management of tourism businesses, as well as to provide the theoretical and operational tools appropriate to the governance of accommodation and intermediation operators in the current global tourism context.
Prerequisites The student must have the basic knowledge on business administration.
Teaching methods Lectures, project works.
Learning verification modality Oral examination
Extended program MODULE 1

1.1 The variety of companies: the resource-based theory
1.2 Business development: strategic and organizational processes
1.3 The analysis for strategy
1.4 Corporate strategies: main types
1.5 Business strategies
1.6 Organizational design
1.7 People in companies: management approaches
1.8 Innovation
1.9 Management of marketing processes

MODULE 2

2.1 Management of service companies
2.2 Quality in tourist services
2.3 Integrated communication
2.4 Marketing and service culture

MODULE 3

3.1 Management and marketing of accommodation enterprises
3.2 Management and marketing of tourist intermediaries (tour operators, travel agencies, online tourism intermediaries)