Study-unit RETAIL MARKETING
| Course name | Business administration |
|---|---|
| Study-unit Code | A001439 |
| Location | PERUGIA |
| Curriculum | Economico e manageriale |
| Lecturer | Marina Gigliotti |
| Lecturers |
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| Hours |
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| CFU | 6 |
| Course Regulation | Coorte 2021 |
| Supplied | 2023/24 |
| Supplied other course regulation | |
| Learning activities | Affine/integrativa |
| Area | Attività formative affini o integrative |
| Sector | SECS-P/08 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | Distribution channels represent the fundamental link between production and consumption, in terms of product and information flow. The course deals with the strategies and operational levers of the modern retailers. |
| Reference texts | Retail marketing di Ennis, Risso, Sansone and Scafarto, McGraw-Hill, 2021 Chapters excluded: 3 e 12 |
| Educational objectives | The course is aimed at: - understand the role of retailers in modern markets - understand the main competitive strategies of a retailer - understand the marketing strategies of a retailer - understanding the management of muticanality - understanding the main features of the manufacturer-retailer |
| Prerequisites | The student must know the strategies and main tools of firm management. This knowledge is considered acquired within the course of Business Management. |
| Teaching methods | Face-to-face Case studies Project work Seminars |
| Other information | The course is on first semester (February -May 2024). For the teaching activities please consult the webpage of the Department of Economics https://www.econ.unipg.it/didattica/sede-di-perugia/laurea-in-economia-aziendale/orario-delle-lezioni |
| Learning verification modality | Written Exam The written test consists of four open-ended questions regarding the teaching material mentioned in the program. The duration of the written exam is 1 hour. Erasmus students can choose for an oral exam in Italian or English language |
| Extended program | - The evolution of the distribution sector in Italy - Commercial services and sales environment - The competitive strategies of retailers - Retail marketing - Channel design - Multi-channel management - Trade marketing - The Italian distribution system - The innovation of retailers - Private label - E-commerce and omnichannel strategy |