Study-unit DESTINATION MANAGEMENT
| Course name | Economics of tourism |
|---|---|
| Study-unit Code | 20099309 |
| Location | ASSISI |
| Curriculum | Eventi, cultura e territorio |
| Lecturer | Simone Splendiani |
| Lecturers |
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| Hours |
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| CFU | 9 |
| Course Regulation | Coorte 2020 |
| Supplied | 2022/23 |
| Supplied other course regulation | |
| Learning activities | Caratterizzante |
| Area | Aziendale |
| Sector | SECS-P/08 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | - Destination Management: basic concepts - Tourism and development: the role of local actors - Territorial tourism development and Destination Management - Sustainable tourism and Destination Management - The concept of tourist destination - Models of local tourism supply systems - Analysis of the tourist destination: push and pull factors - The local tourist offer system - Role and composition of the D.M.O. - Functions of the D.M.O .: destination marketing and quality management - Analysis of the demand of the destination - Destination Marketing - Destination management and web marketing - Social media marketing and destination management - Territorial tourism planning |
| Reference texts | 1) Management e marketing delle destinazioni turistiche territoriali, U. Martini (Ed.), 2017 2) Social Media Marketing per il turismo. Come costruire il marketing 2.0 e gestire la reputazione della destinazione. Ejarque J. 2015 3) Destination Management e Pianificazione Turistica Territoriale. Casi e esperienze in Italia, Splendiani S., 2017 |
| Educational objectives | The aim of the course is to provide the theoretical and applicative tools of the management of tourist destinations. A fairly recent discipline, Destination Management originates from the business management studies and it aims to apply managerial models and tools to the tourist-oriented territories, in order to enhance its competitiveness in an increasingly global market of tourist destinations. |
| Prerequisites | Knowledge of tourism management and marketing concepts is required, as discussed in the course of Economics and Management of Tourist Enterprises |
| Teaching methods | Lectures, seminars, project works |
| Learning verification modality | Oral exam |
| Extended program | - Destination Management: basic concepts - Tourism and development: the role of local actors - Territorial tourism development and Destination Management - Sustainable tourism and Destination Management - The concept of tourist destination - Models of local tourism supply systems - Analysis of the tourist destination: push and pull factors - The local tourist offer system - Role and composition of the D.M.O. - Functions of the D.M.O .: destination marketing and quality management - Analysis of the demand of the destination - Destination Marketing - Destination management and web marketing - Social media marketing and destination management - Territorial tourism planning |