Study-unit ECONOMY AND BUSINESS MANAGEMENT TOURIST
| Course name | Economics of tourism |
|---|---|
| Study-unit Code | 20023709 |
| Location | ASSISI |
| Curriculum | Comune a tutti i curricula |
| Lecturer | Fabio Forlani |
| Lecturers |
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| Hours |
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| CFU | 9 |
| Course Regulation | Coorte 2021 |
| Supplied | 2022/23 |
| Supplied other course regulation | |
| Learning activities | Caratterizzante |
| Area | Aziendale |
| Sector | SECS-P/08 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | Contents MODULE 1 1.1 The variety of companies: the resource-based theory 1.2 Business development: strategic and organizational processes 1.3 The analysis for strategy 1.4 Corporate strategies: main types 1.5 Business strategies 1.6 Organizational design 1.7 People in companies: management approaches 1.8 Innovation MODULE 2 2.1 Management of service companies 2.2 Quality in tourist services 2.3 Integrated communication 2.4 Marketing and service culture MODULE 3 3.1 Management of accommodation enterprises 3.2 Management of tourist intermediaries (tour operators, travel agencies, online tourism intermediaries) |
| Reference texts | MODULO 1 Economia e Management delle Imprese, Tunisini A., Pencarelli T., Ferrucci L., Hoepli, 2020. Capitoli: 1-11 MODULI 2 e 3 Imprese e sistemi turistici, V. Della Corte. EGEA, 2020 |
| Educational objectives | The course aims to provide students the basic knowledge on management of tourism businesses, as well as to provide the theoretical and operational tools appropriate to the governance of accommodation and intermediation operators in the current global tourism conte |
| Prerequisites | The student must have the basic knowledge on business administration |
| Teaching methods | Frontal lesson, business simulation, group work and in-depth seminars. |
| Other information | Attendance at classes is optional. However, since there is an interactive teaching with tutorials and group work, it is highly recommended. |
| Learning verification modality | The learning test will be carried out through a written test and a subsequent oral interview. The final assessment can be supplemented with a score bonus from the assessment of practical activities developed individually or in groups by the student during the course. |
| Extended program | 1.1 The variety of companies: the resource-based theory 1.2 Business development: strategic and organizational processes 1.3 The analysis for strategy 1.4 Corporate strategies: main types 1.5 Business strategies 1.6 Organizational design 1.7 People in companies: management approaches 1.8 Innovation MODULE 2 2.1 Management of service companies 2.2 Quality in tourist services 2.3 Integrated communication 2.4 Marketing and service culture MODULE 3 3.1 Management of accommodation enterprises 3.2 Management of tourist intermediaries (tour operators, travel agencies, online tourism intermediaries) |