Study-unit ECONOMICS AND BUSINESS MANAGEMENT
| Course name | Mechanical engineering |
|---|---|
| Study-unit Code | 70052708 |
| Curriculum | Generale |
| Lecturer | Andrea Fronzetti Colladon |
| Lecturers |
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| Hours |
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| CFU | 5 |
| Course Regulation | Coorte 2021 |
| Supplied | 2022/23 |
| Learning activities | Caratterizzante |
| Area | Ingegneria gestionale |
| Sector | ING-IND/35 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | Strategic Management is an integrative course that seeks to provide a comprehensive look at organizations. It is designed to explore the vision and mission of an organization, examine principles, techniques, and models of organizational and environmental analysis, and discuss the theory and practice of strategy formulation and implementation. The course will also focus on marketing management, organizational behavior, and corporate communication - as they underlie organizational strategy formulation. |
| Reference texts | Chernev, A. Strategic Marketing Management: Theory and Practice. Cerebellum Press. Elective reading: - Roberts, K. Lovemarks, powerHouse Books - Cialdini, R. Influence: The Psychology of Persuasion, Revised Edition. Harper Business - La Bella, A. & Capece, G. Manuale di Direzione d'Impresa, Franco Angeli. (ONLY THE CHAPTER NAMED "Creatività, Innovazione e Sviluppo") All the materials made available by the teacher on the Unistudium platform are part of the course and their study is necessary to pass the final exam. They are provided in addition to the textbooks listed here. |
| Educational objectives | The course is designed not only to introduce students with key strategy concepts but also aims to help them apply their learning to real business situations. This course shows that successful decisions, in all areas of an organization, always depend on the formulation of a clear business strategy. Students will also learn the basics of strategic marketing, corporate communication, and creativity and innovation management. |
| Prerequisites | There are no mandatory classes to undertake before this one. |
| Teaching methods | Lectures, hands-on tutorials, case studies, and flipped classroom. Class attendance is highly recommended. |
| Other information | More information available on the university web platform Unistudium (look at the course page). |
| Learning verification modality | Written examination and project work. More information available on the Unistudium web platform. |
| Extended program | - Strategic Marketing Framework (5C) and G-STIC action plan - Porter’s 5 forces and SWOT analysis - Marketing strategy and tactics - Consumer behavior, creating customer value and customer relationship management - Targeting - How to create company value - Gaining and defending market position - Managing products and services - Brand management - Managing communication and incentives - Persuasion and cognitive biases, in sales and management decisions - Managing price - Personal selling and retail strategy - Creativity and innovation management - Case studies and practical exercises. A more detailed program is provided by the teacher on the Unistudium platform. |