Study-unit MARKETING

Course name Business administration
Study-unit Code 20004009
Location TERNI
Curriculum Comune a tutti i curricula
Lecturer Marina Gigliotti
Lecturers
  • Marina Gigliotti
Hours
  • 63 ore - Marina Gigliotti
CFU 9
Course Regulation Coorte 2022
Supplied 2024/25
Supplied other course regulation
Learning activities Affine/integrativa
Area Attività formative affini o integrative
Sector SECS-P/08
Type of study-unit Obbligatorio (Required)
Type of learning activities Attività formativa monodisciplinare
Language of instruction Italian
Contents The course addresses the ideological, strategic and operational dimensions of marketing. After an analysis of the main foundations of marketing, in the course the evolution of the marketing concept is presented. The module then addresses the strategic marketing, in its analytical and decision dimensions. Particular focus is given to the study of the marketing mix
Reference texts Mattiacci A., Pastore A., Marketing. Il management orientato al mercato, Hoepli, Seconda edizione, 2021.


Only the following chapters: 2, 3, 5, 6, 8, 9, 10, 11, 12, 14, 15, 16, 17, 22
Educational objectives The Learning outcomes of the course are:

- To know market driven management
To know main consumer behaviors trends
- To identify target segments and positioning drivers
- To build and implement a marketing mix plan
Prerequisites The student must know the strategies and main tools of firm management.

This knowledge is considered acquired within the course of Business Management.
Teaching methods Face-to-face
Case studies
Project work
Seminars
Other information The course is on first semester (September-December 2025).
For the teaching activities please consult the webpage of the Department (Terni)
Learning verification modality Written Exam

The written test consists of four open-ended questions regarding the teaching material mentioned in the program.

The duration of the written exam is 1 hour.



Erasmus students can choose for an oral exam in Italian or English language
Extended program - Fundamentals of Marketing
- The evolution of the marketing concept
- Market Driven Management
- Marketing research
- Consumer behavior
- Segmentation and Positioning
- Product
- Price
- Promotion
- Distribution