Study-unit RETAIL MARKETING

Course name Business administration
Study-unit Code A001439
Location PERUGIA
Curriculum Economico e manageriale
Lecturer Marina Gigliotti
Lecturers
  • Marina Gigliotti
Hours
  • 42 ore - Marina Gigliotti
CFU 6
Course Regulation Coorte 2021
Supplied 2023/24
Supplied other course regulation
Learning activities Affine/integrativa
Area Attività formative affini o integrative
Sector SECS-P/08
Type of study-unit Obbligatorio (Required)
Type of learning activities Attività formativa monodisciplinare
Language of instruction Italian
Contents Distribution channels represent the fundamental link between production and consumption, in terms of product and information flow.
The course deals with the strategies and operational levers of the modern retailers.
Reference texts Retail marketing di Ennis, Risso, Sansone and Scafarto, McGraw-Hill, 2021

Chapters excluded: 3 e 12
Educational objectives The course is aimed at:
- understand the role of retailers in modern markets
- understand the main competitive strategies of a retailer
- understand the marketing strategies of a retailer
- understanding the management of muticanality
- understanding the main features of the manufacturer-retailer
Prerequisites The student must know the strategies and main tools of firm management.

This knowledge is considered acquired within the course of Business Management.
Teaching methods Face-to-face
Case studies
Project work
Seminars
Other information The course is on first semester (February -May 2024).
For the teaching activities please consult the webpage of the Department of Economics
https://www.econ.unipg.it/didattica/sede-di-perugia/laurea-in-economia-aziendale/orario-delle-lezioni
Learning verification modality Written Exam

The written test consists of four open-ended questions regarding the teaching material mentioned in the program.

The duration of the written exam is 1 hour.



Erasmus students can choose for an oral exam in Italian or English language
Extended program - The evolution of the distribution sector in Italy
- Commercial services and sales environment
- The competitive strategies of retailers
- Retail marketing
- Channel design
- Multi-channel management
- Trade marketing
- The Italian distribution system
- The innovation of retailers
- Private label
- E-commerce and omnichannel strategy