Study-unit CORPORATE COMMUNICATION STRATEGY
| Course name | International economics and management |
|---|---|
| Study-unit Code | 20A00068 |
| Location | PERUGIA |
| Curriculum | Comune a tutti i curricula |
| Lecturer | Francesca Picciaia |
| Lecturers |
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| Hours |
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| CFU | 9 |
| Course Regulation | Coorte 2022 |
| Supplied | 2023/24 |
| Supplied other course regulation | |
| Learning activities | Caratterizzante |
| Area | Aziendale |
| Sector | SECS-P/07 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | The course deals with deepening the strategic aspects of corporate communication with particular reference to non-financial reporting. |
| Reference texts | - A. Pastore, M. Vernuccio, Impresa e comunicazione. Principi e strumenti per il management, Maggioli, Rimini, 2016. [Capitoli 1-2-3-4]. - Scarcella Prandstraller S. (a cura di), Manuale di rendicontazione sociale, McGrawHill, Milano, 2022. [Capitoli 2-3-4-5-7-8] - Other documents in Unistudium |
| Educational objectives | The student must have in-depth knowledge in the field of business communication relating to the use of non-financial reporting tools and their construction and dissemination. |
| Prerequisites | The student must know the main characteristics of financial communication and its main documents |
| Teaching methods | classroom lessons |
| Other information | |
| Learning verification modality | |
| Extended program |