Study-unit Advertising and Consumer Protection
| Course name | Public, digital and corporate communication |
|---|---|
| Study-unit Code | GP003663 |
| Curriculum | Comunicazione d'impresa |
| Lecturer | Alberto Giulio Cianci |
| Lecturers |
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| Hours |
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| CFU | 6 |
| Course Regulation | Coorte 2022 |
| Supplied | 2022/23 |
| Supplied other course regulation | |
| Learning activities | Caratterizzante |
| Area | Discipline della comunicazione pubblica e d'impresa |
| Sector | IUS/01 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | Principles of business communication law. Legal framework and main concepts. Principles of advertising. Specific issues in media law. Principi generali della comunicazione commerciale. Comparative advertising and related issues. Deceptive advertising and tort law. Remedies. Comparative law issues. Advertising and consumer contracts. Introduction. Advertising and consumer decisions. Causa, motive and status in contract law. From motive to relational status: unfair commercial practices. Freedom of contracts and its boundaries. Causa and consideration. Contract form as a protection technique. Substantial law remedies. Specific remedies for consumers: models of law regulation. |
| Reference texts | 1) D’ANTONIO, Principi di diritto della comunicazione commerciale, Napoli, Liguori, 2012 (available also on line www.liguori.it). 2) CIANCI, Comunicazione pubblicitaria e contratti dei consumatori, Milano, Giuffrè, 2013, ony the following parts: Introduction, chapters 1, 2, 3, 4, 5. |
| Educational objectives | Knowledge of Advertising law and consumer law |
| Prerequisites | Knowledge of Private law institutions |
| Teaching methods | Lectures |
| Other information | For all information, online classes (via Webradio) and podcasts: www.albertocianci.it |
| Learning verification modality | Written tests and final oral examination |
| Extended program | Principles of business communication law. Legal framework and main concepts. Principles of advertising. Specific issues in media law. Principi generali della comunicazione commerciale. Comparative advertising and related issues. Deceptive advertising and tort law. Remedies. Comparative law issues. Advertising and consumer contracts. Introduction. Advertising and consumer decisions. Causa, motive and status in contract law. From motive to relational status: unfair commercial practices. Freedom of contracts and its boundaries. Causa and consideration. Contract form as a protection technique. Substantial law remedies. Specific remedies for consumers: models of law regulation. |