Study-unit BUSINESS MANAGEMENT
| Course name | Business administration |
|---|---|
| Study-unit Code | 20002509 |
| Location | TERNI |
| Curriculum | Comune a tutti i curricula |
| Lecturer | Marina Gigliotti |
| Lecturers |
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| Hours |
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| CFU | 9 |
| Course Regulation | Coorte 2023 |
| Supplied | 2024/25 |
| Supplied other course regulation | |
| Learning activities | Base |
| Area | Aziendale |
| Sector | SECS-P/08 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | The course analyzes the main areas of basic management. After analyzing the firm and its competitive environment, it presents the main strategic decisions and the main areas of the management of the firm, such as production, marketing and supply chain management |
| Reference texts | Tunisini A., Ferrucci L., Pencarelli T. (2020), Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale, Hoepli, Milano (Chapters 12 and 14 are excluded) |
| Educational objectives | The student will develop basic theoretical and practical competencies in business management. In particular, the student will be able to interact with all the business functions in the manufacturing and service industries, providing added value in terms of analysis, conceptualization and problem-solving. The course offers both theoretical and operational knowledge and skills in the fundamentals of a firm's management. Training objectives will be: - To know the variety of behaviours of enterprises; - To know the main dimensions of competitive analysis; - To know the main competitive and growth strategies; - To know the main decisions regarding the functions of the firm: production, marketing, R& D, logistics and sourcing; The main skills will be: - To evaluate the competitive environment - To identify strategic alternatives - To identify the main decisions in the management of the company |
| Prerequisites | Please refer to the official website of the Department of Economics: www.econ.unipg.it |
| Teaching methods | Lectures and individual exercises |
| Other information | Please refer to the official website of the Department of Economics: www.econ.unipg.it |
| Learning verification modality | Written exam (4 open questions) |
| Extended program | Firms and competitive environment National contexts and sectors Firm's dimension and governance Resource base theory Corporate strategies Business strategies Firm's organization Firm's performance Corportate Social Responsability Managing production Supply Chain Management Marketing Management |