Study-unit Internet-based Communication Strategies
| Course name | Public, digital and corporate communication |
|---|---|
| Study-unit Code | GP003288 |
| Curriculum | Media digitali |
| Lecturer | Luca Garosi |
| Lecturers |
|
| Hours |
|
| CFU | 6 |
| Course Regulation | Coorte 2023 |
| Supplied | 2024/25 |
| Supplied other course regulation | |
| Learning activities | Caratterizzante |
| Area | Discipline della comunicazione pubblica e d'impresa |
| Sector | SPS/08 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | The course introduces the concepts related to the Internet in relation to communication and information. In the first part, the post-pandemic scenarios in the world of the network are presented, focusing on digital content (texts, videos, audio and images); in the second part, digital communication strategies are studied, especially analyzing the processes related to the world of social media; in the third part, the course focuses on the future of the network, both on its opportunities (especially in terms of the job market) and on potential threats; finally, the course also includes a practical part (for attending students) in which students are put to the test with the design of an integrated communication plan (both off-line and on-line). |
| Reference texts | For attending students: Sabrina Bresciani, Martin j. Eppler “Visual Communication Design", Hoepli (2024) Handout – edited by the teacher - with current affairs articles and scientific insights on the course topics For non-attending students: Sabrina Bresciani, Martin j. Eppler “Visual Communication Design", Hoepli (2024) Garosi Luca, Green Branding, Dario Flaccovio Editore (2018) Handout – edited by the teacher - with current affairs articles and scientific insights on the course topics |
| Educational objectives | At the end of the course, the student will have acquired the ability to create multimedia content (text, audio, video, photos); he will be able to place them within the "right" social network depending on the chosen online communication strategy. Furthermore, he will be able to manage communication campaigns for clients and for himself. |
| Prerequisites | No one |
| Teaching methods | The course includes - for those who attend - some intermediate tests, the methods of which will be communicated by the teacher in class. However, a final interview is planned on a topic, agreed with the teacher, which will be presented in a multimedia essay. For those who do not attend, a written test is planned (with open questions) on the three texts indicated and on the handout prepared by the teacher and an oral interview on the same texts and on the handout. It is recommended to contact the teacher by e-mail at least two months before the session in which you want to take the exam. |
| Other information | The professor receives by appointment |
| Learning verification modality | The course includes - for those who attend - some intermediate tests, the methods of which will be communicated by the teacher in class. However, a final interview is planned on a topic, agreed with the teacher, which will be presented in a multimedia essay. For those who do not attend, a written test is planned (with open questions) on the three texts indicated and on the handout prepared by the teacher and an oral interview on the same texts and on the handout. It is recommended to contact the teacher by e-mail at least two months before the session in which you want to take the exam. |
| Extended program | Part I – The Internet and the Digital World The new digital era after the pandemic - Innovations on the Internet: successes and failures - Internet: resource or problem? - Content on the Internet (text, photos, audio and video) - The Internet and the mobile world Part II – Digital communication The presence on the Internet - The protagonists of the digital world - Journalism and communication - Marketing and communication - Digital storytelling - The digital communication strategy Part III – The challenges of digital The new professions in a changing world - Artificial intelligence: opportunity or threat? - The metaverse: is a new world possible? Special part – Communication plan for a cultural event Students, both individually and in small groups, will be involved in the communication campaign of a cultural event that will take place in Perugia NB: For non-attending students, the special part is replaced by the study of the text on eco-sustainable communication (see Reference texts section). |
| Obiettivi Agenda 2030 per lo sviluppo sostenibile | Quality Education Reducing Inequalities |