| Course name |
Economics and culture of human nutrition |
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| Study-unit Code |
A003584 |
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| Curriculum |
Comune a tutti i curricula |
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| Lecturer |
Andrea Marchini |
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| Lecturers |
- Andrea Marchini
- Luisa Paolotti (Codocenza)
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| Hours |
- 54 ore - Andrea Marchini
- 27 ore (Codocenza) - Luisa Paolotti
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| CFU |
9 |
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| Course Regulation |
Coorte 2023 |
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| Supplied |
2025/26 |
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| Learning activities |
Caratterizzante |
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| Area |
Discipline economiche e giuridiche |
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| Sector |
AGR/01 |
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| Type of study-unit |
Obbligatorio (Required) |
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| Type of learning activities |
Attività formativa monodisciplinare |
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| Language of instruction |
Italian language |
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| Contents |
The aim of the course is to provide students with the basic knowledge to manage market relations in sustainability-oriented farms and small and medium-sized agribusinesses. The course also aims to enhance skills for implementing marketing management and developing a business culture focused on the circular economy. |
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| Reference texts |
LAMBIN JJ: Market-driven management, (2016) McGraw-Hill, Milano, VII° edizione. Sodano V., Sassi M., Marchini A. (2010) Economia agroalimentare, mercati e politiche, Mc Graw Hill. Milano. Menozzi, D. (2023). Economia del sistema agroalimentare. Edises edizioni srl. |
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| Educational objectives |
The aim is to provide students with basic knowledge of agri-food marketing in farms and small and medium-sized enterprises oriented towards the sustainability of agri-food processes and products. Particular attention will be paid to the topics of economic and managerial analysis of markets: study of consumer behaviour, analysis of the target market, design and launch of new products, analysis of commercial channels and modern food distribution, analysis of regulatory constraints, control and evaluation of marketing choices. The knowledge acquired enables students to understand the marketing process and to participate in the management of exchange relationships for high value-added products and services. Students will also be provided with basic knowledge of the circular economy, in relation to its theoretical foundations, regulatory aspects and practical applications of the circular economy with a focus on the agri-food sector |
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| Prerequisites |
The student must possess basic knowledge of microeconomics with particular reference to the economic theory of the exchange of economic goods. This knowledge is a prerequisite for addressing the topics of the course and therefore the student must have passed an examination in Institutions of Economics (or equivalent) already in the course of study or otherwise taken in other university courses. |
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| Teaching methods |
Lectures, group work, case studies, computer classroom exercises |
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| Other information |
http://www.ecocal.unipg.it/ |
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| Learning verification modality |
The student's assessment is carried out predominantly by passing a written test with the possibility of improving the assessment level through an oral interview. The written test enables the knowledge and skills acquired to be assessed. These may, however, be subject to further assessment if the student considers that he/she has a higher level of preparation than that demonstrated in the written test. The written test is of an applied and professional nature and consists of a part organised in open answers and a second part devoted to the performance of exercises and the analysis of case studies. The written test is conducted in the computer room. The oral test has a maximum duration of 30 minutes. It should be noted that students who do not achieve a sufficient mark in the written test are obliged to pass the oral examination. |
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| Extended program |
Program: The role and evolution of Agri-food marketing (1 ECTS) - The role of marketing in the economic system - Theoretical Foundations of Corporate Marketing - The specificity of the agri-food marketing The Typology of trade in agri-food system (1 ECTS) - Basic of microeconomics: market forms - Types of exchange in different markets: origin, wholesale - Analysis of channel, commodity and specialty - Buyer industrial and consumer: characteristics and needs The analysis of consumer behavior (1 ECTS) - Information Sources - Methods of quantitative analysis - Methods of the qualitative analysis Strategic Marketing in small and medium-sized agri-business (1 ECTS) - Development of marketing strategy - Analysis of the attractiveness of markets - The Marketing Plan for products - The Marketing Plan for services The marketing mix (1 ECTS) - Product and market segments - Pricing policies - Food distribution - The business communication and collective action Technical exchange and negotiation in agri-food sector(1 ECTS) - The Trade Marketing - Merchandising and Logistics Food Issues of environmental assessment; (1ECTS) -relationships and differences between linear economy, recycling economy, circular economy. Guidelines of the policies activated by the European Union for the circular economy (1 ECTS); opportunities and methods of applying the circular economy to the agri-food system; In-depth knowledge of the analysis of the life cycle of products and production processes (1 ECTS). Practical exercises and case studies |
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| Obiettivi Agenda 2030 per lo sviluppo sostenibile |
The course is aimed at developing knowledge and skills necessary to develop expertise in line with the main goals of the 2030 Agenda |
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